Expanded Conversations Around Ethical Coaching

Earlier this month, we had an amazing opportunity in leading a larger discussion on ethics and coaching at the Young Adult Transitions Association (YATA) Conference in San Diego among roughly 50 of our close colleagues. Our panel wasn’t just about sharing what we know; we also threw out some tough questions to get everyone in the provider community thinking and talking. What we quickly realized is that when it comes to this topic, there are still way more questions floating around than solid answers. One of the coolest takeaways was how much the participating providers resonated with our approach to therapy versus coaching. It really highlighted that our model and values, which emphasize collaboration for the highest good of those we serve, are on the right track.

We truly believe that therapy and coaching are distinct and should be treated with respect in their own lanes. Coaching often focuses on “in the moment” actions, helping with things like setting goals, planning, improving executive functioning, and navigating new life chapters. Therapy, however, tends to dig deeper into the “why” behind behaviors, exploring emotions, and internal processing. Of course, that’s a super simplified explanation, but the core idea is clear: one doesn’t, and shouldn’t, replace the other. Another really positive highlight we picked up on was that ethics ranked as the number one most important thing for many who are already providing professional coaching services. That’s a great sign!

Moving forward, as the coaching profession continues to grow and evolve, we are committed to continually setting the bar high for excellence, accountability, and integrity. We are confident that we are in good company, working alongside trusted colleagues who share these same values and dedication to the highest standards.